Ignoring Social Media is like ignoring the easiest and cheapest method of marketing that exists. Posting and maintaining a social media presence for your business will cost nothing but your time finding content and posting it. While, it has the potential to increase your business exponentially. The first step is to make sure that your social media does in fact exist, make sure that you won the Social Media accounts with your business’s name and likeness!
Keep the content coming!
Content is exceptionally important for your social media. Luckily, it is very easy to create content for something like Instagram and you have the ability to push what you do out to other social media platforms. That is not to say that you shouldn’t create posts for each specific social media, but there is no harm in posting everything across your socials. An easy way to do this is to integrate blogs you were already posting on your website. Sharing these blogs will give them more visibility and allow you to send out more content to your audience.
Find your target audience!
Growing your social media to the point that it positively impacts your business is a struggle for many small business owners. But there is a very easy way to rectify that. You need to take a look at your competition who is doing the best and re-purpose some of what you see. That means that finding individuals that would be interested in your product often also comes down to studying your competition. If your product is more novel you can vertically branch out and look at similar products and ideas. Social media is not about reinventing the wheel. Your content, your branding, and your product may all stand out against the crowd but you should still be studying what works and how you can use that to your advantage.
What can I do for my socials?
The first and easiest step that you can take for your social media is to create accounts on every platform that you can think of. Even if they aren’t useful for your niche it is always better to have the account than to try to acquire it later. The second step to take is simply to be active, respond to customers, post pictures, post article. In general just being active and interacting with the world through your brand will be beneficial at little to no cost to you. Once you have the basics down don’t be afraid to experiment and see what sticks and converts. From there, it should be simple to maintain and grow your social media.