Shopify has dominated the dropshipping space in recent years and there is a good reason for it, they have a model that works. People have made millions using eCommerce, even using just Shopify alone. The space has become more competitive. Many stores have become incredibly well-established in their niche with very simple stores. But, that isn’t enough anymore, you need a new edge on your competition. So you have gone and acquired a WordPress website to get that edge on your competitors, now comes the big question: How do I integrate Shopify into my WordPress website? It’s actually far easier than it seems at first so we have put together a quick guide on how to get Shopify up and running on your WordPress website.
Why Use Shopify
Shopify is now one of the largest eCommerce platforms in the United States and has shown tremendous growth in online sales over the past few years with record numbers expected for 2020. So it is easy to see why someone would want to integrate Shopify into their WordPress website. Despite the number of alternatives to Shopify, like WooCommerce, it is still a great platform especially if you aren’t familiar with the alternatives or lack the technical know-how to build your own payment systems. All of the most difficult portions of setting up a commerce system are covered by Shopify, so the ease of use means you can start selling even faster.
You’ll be able to securely trust payments and having a known systems will even increase user trust, increasing your conversions due to the legitimacy of the platform.
Downsides to Shopify
There are some downsides, your store is subject to the whims of the plugin you use or whatever Shopify allows. You lose out on some of the freedom you get from having your own custom store and have less modularity than a platform like WooCommerce. If your store survives on a few very specific products this will not be much of a problem.
There is also some debate over the role that Shopify plays in your SEO, having your own website Will mitigate much of the issues that come from the well-known Shopify shortcomings when it comes to SEO, but there are always ways to improve your SEO. You should also always be weary about centralizing too much of what your website does, if Shopify is down for a short amount of time you may lose a whole lot of sales.
Sign Up For Shopify
The first thing you will need is both a WordPress website and a Shopify account. If you haven’t yet signed up for Shopify you can head over to their websites and get a 14 day free trial, after which you will end up having to pay for the service. However, your first 14 days will not require you to give any personal information or credit card info, so you can set up everything you need.
You will need to enter a bit more information about the business afterwards, but you’ve just taken the first step towards integrating your WordPress site and Shopify.
Link Shopify to WordPress
You should be able to find the Shopify plugin on the left side of you dashboard now, able to be used. You need to enter the Shopify information from your website, specifically your shop address (which is in your browser when you are logged into Shopify). Connect your account and you are ready to start adding products!
Shopify will ask you to confirm the pairing on their website, agree and head back to your WordPress site. Your Shopify store should now be successfully integrated with your Shopify.
Adding in Your Products
You can edit your settings in the Shopify section of the dashboard to your heart’s content, however there is one thing to do first. To sell anything on your WordPress store you will need products, you can go to the settings page and there will be a section titled “Products” that opens a whole interface for you to play with. However, if you already have an existing store you can just sync your products.
Our advice is to be descriptive and accurate as you add your product information. Search engines like google will thank you and so will your customers. Once you’ve finished click “save” and move on to the next step!
Payment Processing & Payment Options
Go back to the Shopify settings page and head toward the payment section. Here you can enter in your information for PayPal, Stripe, Square, Amazon Pay, and many others. You also have a unique ability to select multiple payment options if you want to spread your business across multiple payment processors.
Set up Your Shipping Options
This is the famous reason for many Shopify users, setting up the way your shipping works is a huge part of the Shopify business model and is important for eCommerce companies all over the world. Head into those settings one more time and go to the “shopping options” section. The very first thing you need to do is take a look at the “shipping origins” section and make sure you set up where your products will be shipping out from. From there you can customize all of the other options for regional, local, etc.
Creating Product Pages
One of the places that Shopify shines is how simple it is to add products from your already existing store as web pages into your WordPress website. So head over to your site and create a page for the product you want and click the “Add Product” button.
When you click the button you should see a new user interface with the list of your products from earlier. Mark the products you’d like on the page and click the “select Product” button.
You will have some options regarding how you are putting your products in, play around with the options and you page to get a feel for what works best in your website.
Adding Product Widgets and Customizing Appearance
Head over to the widget section of your website, normally in the “appearance” tab under the name “widgets” and add in the widgets for your products. Now you should be good to get started!
Bear in mind that there is a lot more customization that you can do to this page if needed, so don’t be afraid to play with the options until you have something you really like.
Shopify is a great option for the savvy user that doesn’t want to run into the hassle of starting from scratch or using something like WooCommerce. Taking the first step into eCommerce can be tough, so hopefully with this tutorial you have the tools you need to get started working on your own WordPress store with Shopify integration. If we missed anything, or there are things that need to be classifieds don’t be afraid to comment and let us know! We’re here to help!