There is a huge opportunity for small businesses to convert traffic from other businesses into very successful leads and clients. An effective search engine optimization (SEO) and social media campaign by said business would mean that they would be raking in that traffic over their less digital marketing savvy competition.
The Market Today
Studies conducted by BrightEdge have confirmed that around 51% of web traffic flowing from one business to another is generated organically through google search. Only 10% of Business to Business traffic occurs through paid search. SEO can bring loads of traffic to your website, but bringing in traffic is just one piece of the puzzle. Having a site which allows for easy conversions is important as well, make sure that your potential client is drawn in and becomes a paying customer otherwise there is no point in bringing more attention to your website! If your website is up to par and you want some tips on how to boost the search engine optimization for your small business, take a look at these tips:
Write good content and write it as frequently as possible!
No one wants to slog through content with spelling mistakes, false information, and a lack of originality. Make sure your content comes from your own voice, branding, and is loaded with information for your customers. There is no better way to prove the value of your service or product then by providing people with excellent information. With good content you will see your page rankings get a major bump.
When a possible customer makes a search they want to see the result with the most information, respectability, and experience. Make sure the most authoritative voice in your marketplace is YOU. When other people in your field are confused about what to do, make them go to your blogs, websites, and social media. If you aren’t the authority, learn from the person who is and find a way to do it better. Google and other search engines reward you for quality content. When you have more quality content they will drive more traffic to you and increase your exposure via the relevant keywords. A big part of SEO is making sure your content is relevant and informative. It’s best to work with SEO professionals when creating new content, while you can get the basics down pretty quick there are many nuances of wording, tagging, and structure that only an SEO professional will be able to help you with. Matching your content to the correct niche and keywords is imperative if you want to make sure your potential customers can see it.
Social Media should be your best friend!
Social Media is among the cheapest and easiest way to expand your reach, while not sinking in massive amounts of money to reach your audience. Having an active social media presence that is linked to your website will show google that your business is real and respectable, especially if your social media followers are converting into customers. Content is king in social media, it’s important now more than ever that each post is handcrafted with something that people will actually be interested in. Don’t just post your location and your hours over and over, your followers will lose interest very quickly. However, if you post interesting content it becomes much more likely your followers will share your posts, thus generating new leads for your business.
Get mobile friendly ASAP!
In a recent study by Millward Brown digital it was concluded that 42% of business to business interactions occurred through mobile devices and the amount of mobile interactions increased by 22% over the course of only two years. A rich mobile experience is now a cornerstone of any successful campaign in the digital realm, without it your SEO will not be nearly as effective. Since 2014 the number of mobile devices has surpassed the number of traditional computer surfing the web. As with any trend, google was the first person to notice the change and made changes of their own to counter it. As of 2015, google shifted their priorities from traditional computers and now holds being mobile friendly as one of the most important parameters in online searches. If your site was made become 2015 you may be in some serious trouble. 75% of the population of the United States now uses smartphone, a massive market to miss out on if your content is not optimized for mobile devices. Failure to optimize means a drop in organic search rankings, which means a drop in leads, which means a drop in overall business.
How do I leverage my SEO into more sales?
It’s very easy. Take a look at what you could be doing and make a checklist of the things you still lack. Keep all your content flowing out as often as you can create quality posts, make sure you are keeping social media active, and make everything friendly for mobile devices. Use the tactics we’ve outlines here and you are well on your way to achieving greatness.