Every good digital sales strategy has a dedicated email campaign. No one needs a good email marketing strategy more than a small business. If you’re trying to figure out why, Caveni is here to help. A few things to preface this with, you are 300% more likely to get an email address from a potential customer than a Facebook or twitter account. You are 600% more likely to get a site visit than as a click through from twitter. What we are trying to convey is that email marketing is an extremely powerful tool for your business. If you would like to make more sales online an email marketing campaign is one of the most essential elements! In fact email campaigns boast some of the highest ROIs of any other type of advertising. Why does it work like that? How can you start? Caveni is here to walk you through it.
How do I get started with an email marketing campaign?
Our first step is to take a step back and establish some goals as to what we want to accomplish with this new marketing channel. For many of you that will simply be to to increase sales, so we will focus on that. We also need to find a way to collect these emails and make sure we have a way of sending them out without having to spend countless hours doing it ourselves. Getting the additional revenue from an email campaign rests upon the acquisition of emails. Normally this is done via a sales funnel, something that attracts people to your website and offers them some value in exchange for an email address. You can see this concept in practice by downloading our free eBook HERE. Once you’ve established some sort of email capture mechanism you can set about getting ready for the second stage of your plan.
I have emails, what do I do with them?
Your second stage is to find a service that offers you the ability to send out mass emails with the list you’ve established. Our recommendation is Mailchimp, but there are loads of them so decide at your own discretion. If it all seems far too complicated… Just fill out our contact form and we would be happy to help. Setting up an automatic mailing system is often very simple, just follow the instructions of your provider and you could be good to go in no time. Often these providers will also have basic templates for multiple different types of email marketing campaigns. These templates are great but we encourage you to play with all your options. As the more common templates tend not to help excessively with your sales conversions.
My emails are going out, but people don’t seem very interested. What do I do?
Sometimes an email marketing campaign will take some time to pick up speed. Don’t worry, it’s normal. However, it is always smart to optimize and test. Play with your title, headers, content, etc. Eventually you will settle on a format that gets the most clicks and conversions. Once you get something that works, stick with it, and scale it. Our advice is to create high quality content that offers your potential customers a lot of intrinsic value up front. By sharing your knowledge you will be able to get a lot of people who are genuinely interested in your product or service. Your friends here at Caveni are always willing to help you out if you have any questions. Don’t be shy.
